Will your brand succeed internationally?
International marketing can be full of potential, and full of challenges.
Your business may be considering expanding into international markets as the next step in the growth or your product of service. Many businesses think that they can simply repeat the same marketing and media strategies in other countries and markets. However, the strategies that worked in the one country’s market most likely will not bear the same results, especially when cross-cultural and linguistic factors are taken into account.
Some businesses may also “fall into” foreign markets, making contacts through trade shows or social media, without adequately developing a unique international marketing strategy for each country, and carefully vetting each foreign partner.
While the potential of expanding internationally or globally is great, some of the issues that can make international marketing difficult including the varying political, economic, cultural, technological, and social situations in each country and market that you enter. Therefore, the strategy that may have brought your business success in one country is not guaranteed to have the same effect in others. This is true, even in cases where neighboring countries may have vastly different cultural, linguistic and regulatory environments.
If your company does not have the experience for effective international marketing, the best strategy is to work with an international marketing partner with vast experience in assisting businesses to successfully enter foreign and global markets.
Our Approach to International Marketing
First we will work with you to understand your brand and your business objectives. Our team has extensive experience helping businesses expand into international markets in Asia by profitably growing businesses and assisting companies move into new countries. Next, we pinpoint potential markets, conduct research to identify market challenges, and profile your target market.
Since we work on a project basis, you receive the value of an experienced marketing with the responsiveness of a small agency. This makes international marketing services accessible to smaller and medium-sized businesses that are considering expanding into foreign markets.
Diraja Holdings offer years of experience, a multitude of contacts, skilled staff of over two decades of experience and professionals that provide a full selection of services, including:
- Initial market assessments
- Developing local contacts for wholesale distribution or partnership
- Local sales within the markets in which we operate
- International Logistics
- Assistance with local certification
- Marketing collateral, including brochures and web sites
- Local search engine optimization (SEO) and online marketing
- International e-commerce web site development
- Translation and localisation of marketing materials
- Support of business negotiations and drafting of MOU/Agreements
- International end-user / customer support
- Establishing and developing international operations
- Patents and trademarks
- Developing relationships with representatives and/or distributors
- Appointing licensees
- Acquisition of foreign companies.
- Strategies for market penetration
- Assistance in achieving Sales targets
- We will then work with you through the process of entering each foreign market, and monitoring and optimizing the results